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Open for branding Open-heart technology Landor showcase

Open for branding »

What if brands actively solicited consumer involvement when making decisions? What if they could do this while remaining differentiated, compelling, and relevant? Alex Do looks at the potential of open branding as an approach to transformation and a means of driving brand loyalty.

Open-heart technology »

When Symbian, the world’s largest mobile phone operating system, went open source, it asked Landor to design an identity system that would fully express its passion for creativity and collaboration. As our video shows, Symbian is more than just a trusted market leader. It’s a tech brand with heart.

 
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