For the last two years our ImagePower® Green Brands Survey has examined changing consumer attitudes about environmentally conscious brands. In 2007, the most remarkable shift was that all consumers surveyed identify themselves as green to some degree, as compared to only a third in 2006.
Citizens, governments, and industries all recognize that the environment is deteriorating and needs to be restored. But there is no single entity that can help unify disparate efforts, nor is there any one place where people and organizations can convene to collaborate and solve our pressing environmental issues.