What does going green really mean for businesses today? As more is learned about the concept of environmental sustainability, it’s time to put faulty assumptions to rest. Russ Meyer debunks five widespread myths that may be holding your company back in an increasingly green marketplace.
This year’s ImagePower Green Brands Survey found a strong appetite for green throughout the world, in spite of consumers’ thinner wallets. People from Boston to Beijing plan to spend more on green products and believe that companies should invest in sustainability. Which brands do they consider greenest?