Ian Wood is an executive director in the London office of Landor Associates and generates intellectual capital for Landor globally. He is a member of the global brand strategy council and is part of the London office's executive committee.
As director of brand consulting, he helped develop strategies for many major companies, including AkzoNobel, GSMA, Harsco, Jupiter Adria, Land Rover, Mazda, Pick n Pay, PepsiCo, and TNK-BP. He has worked with companies across the world in the United States, Russia, Sweden, and Bahrain. Ian is on the brand council of both Land Rover and Freeserve.
Ian's education and career are characterized by their breadth and combination of left- and right-brain disciplines. In college, studying both arts and sciences, Ian earned an honors degree in ergonomics, which covers such diverse topics as statistics, technology, anatomy and physiology, workplace design, psychology, experimental design, sound, vibration and harshness, nutrition, and environmental extremes.
Ian began his career designing trucks and buses and worked on the Design Award—winning Leyland Roadrunner. He represented Leyland on a number of ISO specialist committees and was the world's leading practitioner of SAMMIE, a man-machine interface modeling program. He consulted on ergonomic issues for Jaguar and Land Rover and lectured at Lanchester and Newcastle Polytechnics.
In 1985 he joined Addison, where he co-ran the transportation and product design department. He led the project to design the driver's cab for London Underground's Central Line train and also worked for BP, Duracell, JCB, Leyland DAF, Nissan, and Shell, and worked on a year-long global-strategy project for Audi. He also lectured at Loughborough University, the Royal College of Art, and Central School of Art and Design.
His dual-brain approach creates a strong link between the rationality of strategy and the inspiration and needs of the creative process. Ian is a believer is the power of simple ideas, beautifully expressed.
Contact:
London
Klamath House
18 Clerkenwell Green
London, EC1R 0QE
United Kingdom
Phone: + 44 20 7880 8000
Facsimile: + 44 20 7880 8001
