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Landor On Deck
02 March 2010

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Great design is more than skin deep. So how do you create design that not only appeals to the eye, but also endures as well as encourages consumers to purchase products? Read our eight ingredients for success and be inspired by our Sydney experts’ striking work.

Eight principles of design. Great strategy calls for intelligent, incisive design to carry it out. Here are eight hallmarks of effective design.

Behind the scenes. Creative director Jason Little talks about the inspiration and hard work that went into branding the city of Melbourne.

Creating great design takes guts by Mary Zalla. Daring to be different can give instant boost to market share.

Melbourne: Designing a flexible and future-focused image

Abbott's Village Bakery: Capturing consumers' imaginations

Australian Wool Innovation: Moving Australian Merino wool into a new era

One Degree: One degree of change by everyone, every day

Read all these stories and more on landor.com. Or join the conversation on our blog, Twitter, or Facebook.

We welcome your company!

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