Landor Associates

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Russ Meyer

As chief strategy officer for Landor Associates, Russ Meyer is responsible for leading the global brand strategy competency. In this role, Russ works with teams around the world to help drive business growth for clients such as Barclays Bank, Disney, DreamWorks, FedEx, Haier, Intel, Procter & Gamble, and Yahoo. In addition, Russ has leveraged Landor’s expertise in mergers and acquisitions by assisting in the brand strategy and identity creation for high-profile mergers, such as Bell Atlantic-GTE, BP Amoco-Arco, Compaq-Digital-Tandem, and Shell Oil-Texaco-Saudi Refining. During his tenure, Russ has held several other roles at Landor including brand group leader, executive director of strategic services, and director of verbal branding and naming.

Russ is a frequent commentator on brands, business, and sustainability, and has been a guest lecturer at the University of California’s Haas School of Business and San Francisco State University. He has been quoted in Advertising Age, the New York Daily News, BusinessWeek, CMO magazine, and the New York Daily News, and has appeared on CBS’s MarketWatch, CNBC’s Squawk Box, and Fox Business Network's Money for Breakfast. As an expert on brands and sustainability, Russ blogs for Fast Company magazine.

Russ received his BA from the University of Minnesota and holds an MFA in design from Northwestern University in Chicago. He also graduated from the J.L. Kellogg Graduate School of Management with a master’s degree in management.

Contact:

San Francisco
1001 Front Street
San Francisco, CA 94111
United States

Phone: +1 415 365-1700
Facsimile: +1 415 365-3190

Presentations:

The People's Republic of Branding
download from SlideShare.net »

Articles:

Landor's 2010 trends forecast: Market trends and their impact on brands
December 2009

Five reasons not to have a green brand—and why those reasons are wrong
September 2009 (PDF, 407 kb)

Salon Series: Designology
July 2009

Landor’s 2009 trends forecast: Market trends and their impact on brands
December 2008

Salon Series: Future Perfect
November 2008

Podcast: Green Brands China
September 2008

Salon Series: Enter
August 2008

Landor Podcast: Russ Meyer on Green Brands 2008
July 2008

Trends for 2008 and their impact on brands
January 2008 (PDF, 1.2 Mb)

Brands in the Balance
September 2007 (PDF, 256 kb/5 pages)

News:

Consumers Demand Greener Products, And Tech Companies Are Responding
[Information Week]
May 2007

Whole Foods Is Consumers' Favorite Green Brand
[MediaPost]
May 2007

A new brand plan for Razr
[Chicago Tribune]
May 2007

Blog Posts:

The sustainability message embedded in Avatar
26 January 2010

How carbon offsets are like stewardesses
4 December 2009

Luxury brands: a wealth of scarcity
25 November 2009

They'd better start now. Brazil, that is. On greening the 2016 Olympics.
17 November 2009

Packaging that disappears
10 November 2009

Leaping the sustainability divide
30 October 2009

Rock star farmers
27 October 2009

"You can't change the world, if you cannot change your perception of it."
23 October 2009

What's your story?
19 May 2009

The word for today: Hashtag
14 April 2009

Pop-up taco
20 March 2009

Cheapening "value"
12 February 2009

Super Bowl logos: the rise of the Roman
30 January 2009

East and West
22 September 2008

The law of unintended sustainability
26 August 2008

New rules
19 August 2008

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