Brands matter, and never more so than today. In the escalating din of global choice and competition, brands are the most effective way of cutting through the racket to reach people's hearts and minds.
That's why, with over 60 years of experience in this field, we're asked to be part of the branding conversation everywhere it's happening – in business journals and broadcasts, blogs and best seller lists. In the interest of making the dialogue even richer, we're sharing those exchanges here.