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Image courtesy of Cameron Spencer

We have seen a range of really cool ambush strategies over the past few weeks.

I just came across an article, which delivers one example of a brand that probably also had some kind of sneaky brand attack in mind. One, which it probably got wrong.

Ralph Lauren, which equipped the U.S. team with its Opening Ceremony uniforms, was attacked quite fiercely for its obtrusive logos. This news is already a few days old as it stems from the opening of the Games, but I felt it would be worth sharing in this forum.

Of course, Ralph Lauren is not a typical guerilla or ambush marketer brand, so it can be forgiven for having gotten it all wrong. I quite enjoyed the satire in the American Politics Journal, which elaborates on Ralph Lauren’s faux-pas with a nicely photoshopped image blowing up the logo even larger.

From a branding perspective, it certainly must be said that while visibility is important, size does not always matter; often the more considered and qualitative appearance makes the greater difference.